Birthday Direct Mail
Amazing Sales Growth by Marketing Birthdays
If you’re interested in growing your sales and improving your profitability by adding new customers that will come back again and again then you need to read this.
Yes it’s true, that marketing to birthday consumers, those about to celebrate their birthday, has proven to be one of the most effective and profitable strategies for adding new customers while dramatically growing sales and profitability (This is where Birthday Direct Mail comes in. We provide you with lists of birthday consumers that you can easily and effectively market to).
A birthday is a very special time of year that is celebrated, usually with friends and family members, no matter what state the economy is in. For example, 75% of all birthday consumers go out to dinner at a local restaurant around their birthday. They often make large purchases too like jewelry, appliances or even a new car. Many times they pamper themselves with a new haircut, or a trip to the spa or a new outfit. Some birthday consumers start something new like a home remodeling project, a new fitness program, or a home business.
The bottom line is that birthday consumers will spend money which makes for a great opportunity for businesses that know how to properly target and market to this audience.
The fact is that marketing to birthday consumers has proven to be effective in influencing their purchasing decisions. That means that most any type of business can add new customers and grow sales profitably by marketing to this group. Marketing to birthday consumers can generate as much as a 10-25% or more response rate depending on the offer presented and the type of business. Better yet, once these birthday consumers experience your product or service, they become loyal satisfied customers that come back again and again.
Here’s a list of just a few business types that can effectively and profitably grow their sales by marketing to birthday consumers.
- Limo Services
- Jewelry Stores
- Hair, Nail or Tanning Salons
- House Cleaning/Maid Services
- Carpet Cleaning
- Fitness Clubs
- Automotive Care
- Portrait Studios
- Service Businesses
- Professional Services
- Retail Businesses (Clothing, Electronics…)
- Big Ticket Purchases (Auto, Home, Appliances…)
- Many Others